Beryl’s Cafe Launch 2025
Beryl’s Cafe launches as a new chocolate-forward space where handcrafted cocoa, comfort flavours, and modern café culture come together.
ROLE
• Played a key role in launching Beryl’s Café, developing marketing initiatives for launch week and conceptualising the brand identity.
• Conducted extensive market research • Supported the design and rollout of all marketing assets and customer-engagement activities.
• Managed budgeting and procurement for items and supplies required for the launch.
• Designed various collateral for store launch; digital advertisements screens, social media, printed Scratch cards, menu and merchandise.
Menu Design
Desserts Designed to Surprise.
Transforming ideas into innovative desserts that surprise and delight with exclusive products only available at Beryl’s Cafe Sunway Pyramid.
New cakes!
Social Media: First 50 customers promotion
Social Media: New product introduction
In Store Activity: Scratch N' Win cards with every purchase of RM120 at Beryl's Cafe opening week
In Store Activity: A chance to Spin The Wheel if you get 3 matching icons
Brand Activation: Balloon Giveaway
Brand Activation: Giant Bag Giveaway
Social media contest post: Guess the ingredients and win a free Dark Chocolate Parfait, redeemable on the opening launch week at Beryl’s Cafe Sunway Pyramid.
Social media post showcasing Beryl’s Big Bag Giveaway and free coffee promo.
Bunting screen designs for Sunway Pyramid Mall.
